The No. 1 maker of handmade cigars also leads the industry in social responsibility programs.
by Craig Williamson, June 06, 2014
For more than 50 years, General Cigar Company has been making some of the most iconic brands, including Macanudo, Punch, Cohiba, Partagas, La Gloria Cubana, and CAO. General Cigar’s dedication to excellence has earned it a place at the top of the U.S. market for handmade cigars—and it also holds a top spot in another, less known area as well.
It’s safe to say that in the cigar industry, General Cigar’s corporate social responsibility programs are second to none. I’ve worked closely with the company over the years, so I’m well aware of their high standards in every aspect of the business. But even I was surprised to learn about the scope of these programs.